Get Download Sports Marketing PDF

Download Sports Marketing Online Book PDF

ByMelissa Jane Johnson Morgan,Jane Summers

Sports Marketing

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19

“I often carry things to read so that I will not have to look at people.” –Charles Bukowski

Synopsis

Sports Marketing provides an innovative approach to the study of marketing issues in a sport context. The book addresses sports marketing from a strategic perspective and explores both the 'marketing of sport' and 'marketing using sport'. Importantly, Sports Marketing also includes commentary on the social aspects of sport that is increasingly relevant for those dealing with public entities and funding bodies.

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