Get Download Team Sports Marketing PDF

Free Download Team Sports Marketing Online Book

ByKirk L. Wakefield

Team Sports Marketing

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16

“You’re never too old, too wacky, too wild, to pick up a book and read to a child.” –Dr. Seuss

Synopsis

Some might argue that sports marketing is a special case of marketing, meaning that there are theoretical and practical dimensions of marketing that are peculiar to sports marketing. This book unpacks this argument and looks at the features that distinguish it - especially from other forms of service marketing.

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